I help advertisers see new possibilities.

An award-winning ads marketing leader, focused on the intersection of advertising, media, and technology.

Experience at a glance

Tubi

Sr. Director, Ads Marketing

Snap, Twitter, BBDO

Formerly

15+ years

Media, Tech, & Advertising

Effie Award

Award for business impact

What I Do

I develop high-performing teams that balance creativity, strategy, and operational scale.

Build marketing teams

I craft stories and positioning that help brands and platforms articulate why they matter.

Shape market narratives

I create go-to-market strategies and programs that generate demand and accelerate deal pipelines.

Drive revenue growth

“Daniel is a world-class marketer who blends his business focus with customer-centric strategies and creative storytelling. Daniel not only delivers exceptional results, but he is recognized as a top partner and industry leader.”

Brian Laker, Sr. Director of Industry Marketing, Braze

Daniel’s Work Has Appeared In

Recent Highlights

Taking Over Newfronts

Heading into the Newfronts – advertising’s busiest buying season – Tubi wanted to reinforce its position as a must-buy in the streaming industry. So my team launched “Devoted Fans Make Devoted Fans”, a campaign stretching across digital and OOH to highlight Tubi fandoms through the lens of consumer spending.

The Impact:

  • The campaign drove a 661% YoY increase in RFPs during the critical Upfront period.

  • 51% of advertisers surveyed said the campaign improved their perception of Tubi, with 35% planning to increase their investment in Tubi as a result.

View The Work

Ads Measurement Summit

With its DR business reeling in the wake of ATT, Snapchat needed to demonstrate to advertisers that it could still perform down-funnel. My team – in partnership with Product Marketing – devised a Measurement Summit program designed to highlight Snap’s recent improvements in ads measurement.

The Impact:

  • Drove an 82% intent-to-increase spend on Snap solutions.

  • Fueled an 85% increase in SMB advertisers on the platform.

View The Work

Market Feedback

  • "I delivered some of the best work in my career because of Daniel's leadership."

    Marketing Manager, Snapchat

  • "Daniel is an exceptionally skilled marketer, branding expert, and storyteller."

    Head of Strategic Initiatives, Snapchat

  • "We grew the B2B tech business 103% YoY. No way we get there without Daniel."

    Head of Sales, Twitter

  • "Daniel's strategy fueled the company to $58MM in incremental revenue."

    Chief Revenue Officer, Signafire

  • "Daniel excels at taking data and insights and weaving them into a story."

    Director, North America Marketing, Snapchat